Good morning!
What’s the coolest thing you are working on these days? For me, it’s this site. For pay…sales and marketing, which is considerably low-tech. And bike riding (not a e-bike, so still low tech)
I’m in the process of revising my marketing, based on my recent decision to re-focus my business. I’m shifting to a narrower, highly targeted re-branding. I’m going all-in on remote tech support (help desk style) for small business and residential clients. Some reasons:
- The public utility work pays very well, but it’s sporadic, short term, and not reliable.
- For years I’ve seen articles that say focus on one thing, but I’ve been marketing across multiple technical disciplines.
Tightly focused marketing is a little scary for me, but I think it’s going to end up being a smart move.